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Adidas plans to cut up to 500 jobs at its headquarters in Herzogenaurach, Germany, representing nearly 9% of its workforce there. This decision follows a strong performance in Q4 2024, with the company citing a need to simplify its operating model for long-term success. The layoffs are not intended as a cost-cutting measure, and specific numbers remain unconfirmed.
UBS has raised its price target for Adidas to €289 from €280, indicating a potential upside of 13%. The firm believes Adidas can sustain a sales growth of around 10% beyond 2025, driven by a recovery in North American market share and an EBIT margin exceeding 10%. Bjorn Gulden, leading the company since 2022, remains optimistic about gaining market share across all regions.
Adidas shares have shown a positive trend, recently reaching €221.70, reflecting a 28.77% annual increase. Analysts have raised price targets, with Deutsche Bank at €275 and Stifel at €267, while RBC maintains an "Outperform" rating at €270, highlighting Adidas' strong momentum in the sporting goods sector.
Bjørn Gulden
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